Every year, 16 June marks Bloomsday, the day on which fans of James Joyce’s 1922 novel Ulysses celebrate this modernist masterpiece. June 16 was selected for this celebration because it is the day on which all of the events in the novel take place (June 16th 1904 to be precise). Here are some interesting facts, in honour of the event, and the novel it commemorates.
Writers and Copywriters: Literature and Advertising
Before he wrote Midnight’s Children – the 1981 novel which would win not only the Booker Prize for that year but the ‘Booker of Bookers’ award in 1993 – Salman Rushdie worked in advertising. It was during this period in the 1970s that Rushdie came up with several classic advertising slogans: ‘Naughty but nice’ (to advertise … Read more