Fay Weldon – Interesting Literature

Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans

Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she is probably most famous for writing the slogan ‘Go to work on an egg’, in support of a large advertising campaign in Britain in the 1950s endorsed by the Egg Marketing Board.

Writers and Copywriters: Literature and Advertising

Before he wrote Midnight’s Children – the 1981 novel which would win not only the Booker Prize for that year but the ‘Booker of Bookers’ award in 1993 – Salman Rushdie worked in advertising. It was during this period in the 1970s that Rushdie came up with several classic advertising slogans: ‘Naughty but nice’ (to advertise … Read more