By Dr Oliver Tearle (Loughborough University)
‘The Subliminal Man’ is a 1963 short story by J. G. Ballard (1930-2009), whose work has variously been categorised as ‘science fiction’, ‘dystopian’, ‘slipstream’, ‘alternative’, and a number of other labels. The story is set in a near-future world in which the population’s consumer habits are controlled by subliminal advertising, delivered via a series of signs that litter the urban landscape.